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1. The Role & Scope

I was responsible for content gathering, video production, and account cohesion. My work included developing all video content and executing final edits, resizing, and branding student-created posters with the account's visual theme.

2. Content Strategy & Execution

I implemented a cohesive branding theme (borders/colors) for all static posts. The strategy prioritized consistent video content, using CapCut to develop shorts designed to maximize organic reach and engagement among students.

3. Key Impact & Growth

My work stabilized the posting schedule and introduced consistent video content, which was previously absent. This new strategy greatly increased engagement metrics, successfully connecting students with the Centers' resources and events.