1. Project Brief

I invented a word for a specific feeling and built a lifestyle campaign and merchandise line around that unique brand identity for GS&P Academy.

2. Software & Tools

I used Photoshop to create realistic streetwear and accessory mockups, and Canva to design the final visual identity and the comprehensive campaign slide deck.

3. Final Deliverable

A brand deck for "ZUUZH: A New Frequency," including trend research, demographics, and a curated line of streetwear-inspired bags, headwear, and jewelry.

4. Core Disciplines

Branding, Visual Identity, Merchandise Design, Creative Strategy, Art Direction, Trend Analysis, Lifestyle Marketing.