See the Script - See the Social

1. Project Brief

I developed an integrated campaign to convert casual WNBA spectators into "Advocates." The strategy redefined the league as a collective movement and the superior evolution of basketball.

2. Software & Tools

I utilized a combination of Canva and CapCut for my design and video editing, while Adobe Photoshop was used to create high-fidelity print mockups. The project also involved extensive copywriting and creative strategy.

3. Final Deliverable

A multi-channel campaign featuring the A.D.V.O.C.A.T.E.S. Manifesto, video for social, print ads, and a TV spot. These executions demonstrated a cohesive brand voice across video, digital, and print applications.

4. Core Disciplines

Copywriting, Creative Strategy, Art Direction, Video Production, Brand Positioning, Integrated Campaign Development, Print Design.

This project was about more than just sports—it was about culture. I wanted to capture the grit and evolution of the WNBA, creating a visual and verbal language that treats the league with the prestige it has always deserved.