1. Project Brief

The brief challenged me to market Gary, Indiana. I developed an original strategy repositioning the city as a destination for Black history and cultural exploration. (25 words)

2. Software & Tools

I used Adobe Firefly for AI character generation, with Photoshop, Illustrator, and Canva for the postcard layouts, typography, and final high-fidelity mockups.

3. Final Deliverable

Five postcard-style designs (horizontal and vertical) featuring original Black history facts and AI-generated explorer figures, all implemented into realistic, travel-themed mockups.

4. Core Disciplines

Destination Marketing, Creative Strategy, Art Direction, AI Generation (Firefly), Visual Storytelling, Graphic Design, Copywriting.