1. The Challenge

The assignment required developing a comprehensive marketing plan to address a key problem or challenge faced by Building Opportunities for Self-Sufficiency (B.O.S.S.), a local nonprofit. The pitch had to adhere to a specific brief and outline, demonstrating clear, actionable strategies for implementation.

2. My Role & Contributions

This was a Solo Project. My responsibilities included researching the nonprofit’s current marketing gaps, identifying primary objectives (bolstering online presence and highlighting donor contributions), developing the three-pronged strategy, and crafting the final, actionable pitch presentation.

3. The Strategy & Rationale

The strategy focused on increasing the organization's visibility and improving donor retention beyond simple monetary asks. The rationale was to drive sustained engagement through consistent digital presence and by creating meaningful opportunities for donors to connect with the organization's mission.

4. Key Executions

The marketing plan proposed a three-pronged approach: consistent donor highlights across social media platforms, development of a new community outreach event, and a comprehensive website optimization strategy focused on enhancing donor engagement and long-term retention metrics.

5. Skills Demonstrated

Nonprofit Marketing, Strategic Planning, Research & Analysis, Digital Marketing Strategy, Community Engagement, Presentation Development.